Ted speaks with Paul Kropp of Bakes & Kropp, discussing their partnership's origins and growth from recession to the luxury cabinetry market. Inspired by European design, their expansion focused on consistent excellence and a well-trained sales team. They emphasize enduring client relationships and the need for innovation against European competition in the luxury design industry.
Ted speaks with Paul Kropp of Bakes & Kropp. From navigating the depths of a recession to the pinnacles of the luxury cabinetry market, Ted and Paul recount the genesis and evolution of his partnership at Bakes & Kropp. Their story is one of synergy, born from shared ambition and forged through the trials of building a brand. Inspired by European travels and architectural marvels, they strategized their expansion, meticulously ensuring consistent excellence across each showroom. Beyond physical locations, their focus extended to cultivating a confident sales team through rigorous training. Through anecdotes of unique, handcrafted projects, they highlight the cornerstone of their success: enduring client relationships. Confronting the headwinds of European competition, their narrative underscores the constant need for innovation and a clearly articulated value proposition in the ever-evolving landscape of luxury design.
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Bakes & Kropp
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