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David Rentfrow of The Firebird in Santa Fe, New Mexico

Episode Summary

Today Ted speaks with David Rentfrow, the owner of The Firebird, a leading New Mexico stove, fireplace, and irrigation supplier. The company was founded in 1977 with a mission to provide self-sufficient home heating systems, starting with a single brand of wood stove out of the founders’ garage. Not long after their initial success, The Firebird began offering drip irrigation components for watering landscaping, lawns and gardens.

Episode Notes

With his forward-thinking “what if?” approach to business, in a short span of time David’s leadership at The Fireplace resulted in a remodel of the company’s showroom (that had never been touched since being built in 1966) and the reevaluation and expansion of its classic product line.

This approach also shaped the company’s culture into what it is today. David explains how he has cultivated a customer-centric environment within The Fireplace of today. For example, he invites builders in the Northern New Mexico market to stop by their new showroom not only to see the products, but to feel their new attitude.

Listen in as David shares his journey from corporate America to entrepreneurship in an industry he previously had known nothing about, what it’s like to do business with his only son, his biggest takeaways from his mentors, and why he believes that the American Dream is a reality for everyone as it is for him and his family.

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