Ted speaks with Greg Forest, Director of Luxury Sales at Serhant, about his journey from professional golf to success in Palm Beach real estate, sharing how discipline, preparation, and a competitive mindset translate into winning in business. The conversation covers creative strategies, accountability, and avoiding complacency, while also exploring the dynamics and future of the luxury real estate market in one of the country’s most competitive regions.
Ted speaks with Greg Forest, Director of Luxury Sales at Serhant, about his journey from professional golf to building a successful real estate career in Palm Beach. He shares how the discipline, preparation, and competitive mindset developed in sports have shaped his approach to business, emphasizing consistency, teamwork, and a genuine love for the process as key drivers of long-term success.
The conversation also explores what it takes to win in competitive markets, including creative deal-making, strategic negotiation, and staying focused while avoiding complacency. Greg offers insight into the Palm Beach luxury real estate boom and shares his perspective on where the market is headed, highlighting how agents can position themselves to succeed in a fast-moving, high-stakes environment.
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Greg Forest
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